Overview

Time

• Two Weeks

Tools

• Sketch

• Marvel

• Zeplin

My Role

• UX Researcher

• UX Designer

• UI Designer

Deliverables

• Personas

• User Flows

• Low Fidelity Wireframes

• High Fidelity Mock Up

The Problem

Avid concert goers are overwhelmed with all the different concert ticketing apps. It’s easy to buy a ticket online but once you need to check what time the doors open, how many openers there are or even access your tickets, you’re inundated with having to download a new app every time. When you combine that with lots of concerts and different ticketing sites you are left with a headache. 

I decided to tackle this problem and create a solution for concert goers to organize all of their concerts and tickets.

Research

Competitive Analysis

I researched different competitors to really understand what holes there are in the market as well as what other companies are doing well.

AXS & Ticket Master - Both require users to download their app to view more information and access their tickets but at the same time they prioritize new ticket sales over finding information for already purchased shows

Mint - Mint is a budgeting app that does a great job of pulling together your spending from your banking accounts, venmo, etc and tracks it against your budget.

Songkick - Doesn’t have a feature to access your current tickets. You can manually add what concerts you are currently going to, or mark ones that you are interested in. Songkick scans user’s Spotify accounts to find concerts that you might be interested in

Bands in Town- Also cannot provide tickets. Tracks artists that you are interested in and does a good job of suggesting events based on your likes and your location.

Interviews

For my interviews I wanted to get down to the route of what users are looking for. Some of the takeaways include:

• People are going to lots of concerts, keeping track of upwards of 5 shows at a time

• It’s frustrating downloading a new app for every concert

• It’s too difficult to find information for upcoming concerts once tickets are purchased

Synthesis

It was time to pull together all of the research and figure out the best ways to move the project forward. I started with How might we statements to better breakdown and understand what our users need:

How Might We…

• Better organize concert details

• Create a platform that incorporates concert ticket information in one place

This lead to narrowing in a problem & solution statement:

Problem Statement:

Avid concert goers need a better way to keep track of all of their concerts and so that they can easier find concert information and keep track of tickets.

Solution Statement:

Gotta Jam is an app that collects all of the concert tickets you have purchased through different ticketing sites and stores and organizes them all in one place. Users no longer have to search through different sites or unhelpful emails to find information about your tickets.

Ideate

User Flow

The goal of this User Flow was to keep it as simple as possible so the user can easily find the information they are looking for and not get inundated with unnecessary options or information.

Iterations

Here are some initial sketches and what the first design looked like. It was great to get some ideas down but I felt like there was something missing. I decided to take a step back and do some more research, I looked at competitors for design patterns and inspiration like Spotify and Vevo. Find the updated version in a prototype below.

Design

Mobile inVision Prototype